Rooted in Roasting. Built for Brands.

Sonoma Roasters is a specialty coffee company dedicated to private label roasting and toll production. We partner with brands that have outgrown dropshipping or small roasteries and are ready for steady supply and professional quality. From sourcing premium beans to crafting custom blends and managing in house production, we give experienced brands the tools they need to grow.

  • Jon – Lead Roaster

    With decades of roasting experience, Jon leads our production with precision and care. His expertise in bean selection, roast profiling, and quality control ensures every batch meets our highest standards.

  • Brad – Roaster

    Brad works alongside Jon, contributing to daily production while continuing to refine his craft. He is focused on profile roasting and batch consistency, ensuring every roast meets our standards.

Why Sonoma Roasters

We’re more than just a coffee roaster. Sonoma Roasters partners with brands at every stage, from launching new products to scaling wholesale and café supply. We handle custom roasting, packaging, and backend support so you can focus on growing your brand. Every bag we produce reflects the same quality and attention to detail, no matter whose name is on the label.

Our Mission

To deliver exceptional organic coffee that empowers entrepreneurs, retailers, and creators who want more than a product. They want a brand they can stand behind.

Our Vision

To be the most trusted private label coffee roaster in the industry, known for reliability, consistent quality, and helping brands grow through great coffee and smooth execution.

What We Offer

  • Private label roasting for recurring orders and large batch needs.
  • Organic, single-origin, and custom blends crafted for brands with consistent volume.
  • Flavored profile development tailored to established customer preferences.
  • Branded packaging and label design that strengthens market presence.
  • Amazon FBA prep and fulfillment for businesses managing their own inventory.
  • No dropshipping – our services are built for companies that stock and handle their own products.

Contact Us to Get Started