Master Roaster and Founder
Jon
With decades of roasting experience, Jon leads bean selection, roast profiling, target development, cupping, and approval standards. His work protects the finished cup before it represents a client brand.
About Sonoma Roasters
Rooted in roasting. Built for brands.
Sonoma Roasters is a Santa Rosa production partner for brands that need consistent organic coffee, low-acid profile development, custom packaging, inclusions, toll roasting, and reliable reorder planning.
USDA Organic
Kosher support
Low-acid profiles
Inclusions
Operating philosophy
Make the coffee excellent, make the process repeatable, make the communication clear, and make the brand owner feel in control.
What we do
We give coffee brands the production backbone they need to grow.
From matching current profiles to developing custom blends, managing specialty inclusions, and running in-house production, Sonoma Roasters helps experienced brands move from uncertainty to dependable supply. We also support new programs with real production plans when the brand has real packaging, realistic volume expectations, and a repeatable sales channel.
- Private label roasting for brands that want coffee under their own name.
- Toll roasting for clients who retain full brand ownership and product direction.
- Traditional and low-acid 100% organic Arabica coffees, single origins, custom blends, flavored coffees, and Mountain Water Process decaf.
- Specialty mixers for inclusions such as mushrooms, spices, and functional ingredients after formula and claim review.
- Low-acid profiles developed for smooth everyday drinking without harsh bitterness.
Facility and standards
Roasted, mixed, packed, and managed in Santa Rosa, California.
- Commercial roasting and packaging workflows built around repeat orders.
- Organic and Kosher documentation available when the production program requires it.
- Low-acid, mold, mycotoxin, lot, label, and packaging documentation can be reviewed for buyers with channel or claim requirements.
- Food facility compliance documentation available where applicable.
Meet the roasters
The people protecting the profile, batch after batch.
Roaster
Brad
Brad works alongside Jon on daily production, roast execution, batch consistency, packaging handoff, and production rhythm so approved profiles can repeat across real reorders.
Leadership
Business direction behind the production floor.
CEO
Alex Brecher
Alex leads the commercial direction for Sonoma Roasters, with a focus on private label programs, low-acid coffee brands, ecommerce operators, retail channels, and production partnerships that can scale cleanly.
Connect with Alex on LinkedIn
Brand promise
Production strength without building your own roastery.
Clear expectations, low-acid production experience, inclusion capability, packaging discipline, and responsive communication help brands grow without adding roasting infrastructure.
Why Sonoma Roasters
Your brand stays yours. Production gets steadier.
Ownership
Your brand, your customers
Private label and toll roasting programs are built so you retain control of your brand, formulas, channels, and customer experience.
Operations
Repeatable production
Roasting, inclusion mixing, cooling, packaging, and fulfillment workflows are designed around recurring orders, not one-off experiments.
Standards
Claims with documentation
Organic, low-acid, Kosher, ingredient, and packaging requirements are handled through documentation review and production discipline.